What kind of technology will work? I am not a Harvard graduate to tell you things which you can mark as words on stone. But I take pride in what ever I have learnt and observed. And after spending 20 years in this world in which first few were only to explore my immediate world, I can say that most of the things are done for me, or to say people like me, and if I analyze them in a systematic manner, then I can certainly come on some solid conclusions. After telling you that what I going to write further is not totally out of sync with the current happenings, and that you an quote me anywhere you feel like as I have already spent some 15+ observant years on this planet.
But our problem is not, why I am writing this article, or why you are reading it, where of course both of them are nice things, but what kind of technology will work? Before reading any further I would love if you spend a moment and search for answer yourself, answer is there in you. Now I suppose that you have spent your moment, if not then do it now…now why did I said that answer is in you, cause like me you have also spent some mighty observant years on this planet.
I have a set of rule when I think about anything new, which I have faith which will work on any new technology, or for that any new thing which you are trying, and no matter how much specific you are. The first rule is, it should be understandable by my Mom, who is a very normal person, more human than me…geeks are geeks, they are not humans. Computers were good from very first time when they come, they were better than what we already had, but did not had high acceptance. For a very simple reason that ‘My Mom’ can not understand how it worked. An underlying rule, or to say a guideline for your new object to suffice this rule-1, is, is it part of a gradual leap, or a quantum leap. By gradual leap, I am not trying to say that it should not be path breaking, and by quantum leap, I do not mean that it should not be an out of world thing, which it can be. No matter how path breaking you product, it should not be a thing which no body can recognize with. Let’s say, you want to make chair, people have a normal visualization about a chair, and someday you come up with a magnetically levitated chair, without anything to connect with the sitting portion to the base. A technological breakthrough indeed, a marvelous piece of science, and a must for geek, but when it comes to ‘My Mom’ she wont buy it, for fears, though unknown, though you have put stickers shouting that your product is extremely safe and much more safer than a conventional chairs, more comfortable. But she will prefer a conventional chair. Was it a quantum leap, in a sense, yes. By gradual leap, I mean to say that there must be a chair somewhere which will help to change the mindset of people about the chair. I don’t know what it would be, but yes that would help a magnetic levitated chair a great deal to achieve success. One can never be success about what makes the ingredients of success, but there is always a scope of speculations. There are lots of hidden risks in quantum leap. History is full of examples telling how products which were ahead of their time failed miserably. Yes, right time matters. So to make, ‘My Mom’ buy your product, you need to be innovative, and she should be able to recognize with your product. Hey, big companies are not crazy investing in pre launch survey and research, it means a lot to them to know about, ‘My Mom’.
Now comes the second ingredient of potion of success, alchemists from centuries are trying to search and define all of them. Second rule, which you should stick in come what may. Are you planning to make a product which can do every thing, by every thing I meant every thing, cause there can only be one Swiss knife, every product can not be Swiss Knife. So don’t try to make a Swiss knife. People still like to have two things doing to different things at different place. ‘Control it all’ remotes are very old phenomenon, but they were never seen by ‘My Mom’, and for that matter in my 20 years I have only seen them twice or thrice in action. When we go on making new things or chalking out new things we tend to get excited and go over board and chalk too many things which are nothing but crap. But since it was our hands which were chalking we don’t find that they are bad. I know this from self experience, we tend to make Swiss Knife and think that we would be successful as we have increased buyer’s spectrum. But it goes other way, we have confused our customers. If you have followed till here then I would once again ask you to think… yes think…how many multi purpose products do you have in your home… give it a thought, and you have the answer.
There can be ‘n’ more number of ingredients of success and I can write about them for…sorry I am not even going to think about it. To sum it up, I will post more and more without the inhibition that whether you are buying or not what I am trying to tell you. I feel that there is larger need of interaction, larger need of putting your thoughts so that lots of intelligent conversations can come up in comments section. This post was certainly more concentrates on commercial success, and I can tell you that there is nothing which is not commercial not even so called non commercial art movies.
‘Har gali ek bazaar hai,
Kahin tum to kahin hum bikte hain.’
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